日本版DMOの役割と課題に関する試論

フォーマット:

論文

責任表示:

Ohno, Tomihiko ; 大野, 富彦

言語:

日本語

出版情報:

群馬大学社会情報学部, 2017-03-01

著者名:

• Ohno, Tomihiko
• 大野, 富彦

掲載情報:

群馬大学社会情報学部研究論集

ISSN:

1346-8812      

巻:

24

開始ページ:

81

終了ページ:

92

バージョン:

VoR

概要:

Departmental Bulletin Paper<br />As a part of “Regional Revitalization”, the Japanese Government is going to strengthen tourism industry and community. DMO (Destination Management/Marketing Organization) is a position of leadership of it. In this paper, we consider DMO in Japan from a point of Management Studies, and show two research subjects. First is “boundary of DMO”, second is “process of consensus … building”. Especially, we emphasize “Ba” and “Teaming” in “process of consensus building”. When DMO and various stakeholders communicate, dialogue and share their thoughts in “Ba”, we believe that they can find capabilities of their community, which make a growth of tourism industry and community. 続きを見る