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論文 |
論文
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MIYAMOTO, Shunichi ; SUGIYAMA, Manabu ; 宮本, 俊一 ; 杉山, 学
概要:
Departmental Bulletin Paper<br />On April 6, 2020, Gunma University- launched venture company “GUDi” developed and annou
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nced a copper fiber sheet that has an infection-preventing effect against the COVID-19, and until March 31, 2021. It has been featured in the media 54 times in a year. In this paper, what was the reason why one University-launched venture company, which was only three years old, was featured in so many media? Looking back on the three press releases and the attributes of the media, we considered the ideal public relations strategy centered on the publicity of university-launched venture companies.
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図書 |
図書
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粉川一郎, 江上節子編著
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図書 |
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本間龍著
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図書 |
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高木徹著
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図書 |
図書
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新町役場編
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図書 |
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チャールズ・J・フォンブラン, セス・B・M・ファン・リール著 ; 電通レピュテーション・プロジェクトチーム訳
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図書 |
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石橋真知子, 白幡充仁, 福田光洋著
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ナンシー・スノー著 ; 福間良明訳
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図書 |
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津金澤聡廣, 佐藤卓己責任編集
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図書 |
図書
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私立大学図書館協会東地区部会研究部企画広報研究分科会編集
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